2026/04/16

In October 2025, the Indonesia International Furniture and Woodworking Machinery Exhibition (IFMAC) was grandly held at the Kemayoran International Exhibition Center in Jakarta. As a highly influential event in the furniture industry across Southeast Asia, this exhibition brought together over 480 companies from around the world and more than 13,000 professional buyers. It served as an important trade bridge connecting China with Indonesia and neighboring markets. Foshan Hebe Co., Ltd. made a significant presence at the exhibition with its flagship range of compressible soft furniture. With products designed specifically for the Southeast Asian market, consistent quality, and competitive cost and shipping options, the company stood out among competitors and secured numerous cooperation opportunities. This further strengthened its position in the Southeast Asian market.
Hebe Furniture featured a booth themed “Compression Technology for Efficient Global Expansion,” displaying a range of products tailored for the Southeast Asian market. In particular, fabric sofas and beds that can be compressed to 1/5 of their original size were highly sought after by buyers from Indonesia, Malaysia, Singapore, and other countries. These products’ advantages in terms of compression ratio, easy transportation, and quick installation led to numerous inquiries and discussions.
Notably, Hebe’s cost-effective transportation advantages tailored for the Indonesian market have become its core competitive strength in attracting customers. Leveraging the established sea shipping route from Foshan to Indonesia, Hebe has formed long-term strategic partnerships with leading logistics companies. By using the full-container direct shipping method, goods can be dispatched from Guangzhou Nansha Port and reach key ports like Jakarta and Surabaya in just 10–15 days. Thanks to vacuum compression technology, the cargo capacity per container increases by over 3 times, significantly reducing the maritime shipping costs per unit of product. This saves 15–20% compared to industry averages. Additionally, Hebe offers door-to-door logistics services including customs clearance, streamlining the process and ensuring delivery times of 15–22 days. These advantages enable Hebe to stand out among competitors and make it the preferred partner for Indonesian businesses.
As a representative of Foshan’s furniture industry’s efforts to expand globally, Hebe Furniture has been specializing in compression furniture for years. It holds proprietary patents for vacuum compression and rolling packaging technologies. Its products are sold in Europe, America, the Middle East, North Africa, and other regions. Participating in IFMAC 2025 in Indonesia marks an important step in Hebe’s expansion into Southeast Asia. Company officials believe that Southeast Asia is one of the fastest-growing markets for furniture globally, and Indonesia, as the largest economy in the region, offers tremendous potential. Hebe plans to continue investing in innovation, launching more cost-effective products tailored to Southeast Asian needs, and improving its local service capabilities. This will help Chinese furniture brands achieve greater success in the region.
This exhibition not only demonstrated Hebe Furniture’s technical prowess and product competitiveness but also highlighted Foshan’s status as the “Furniture Capital of China” as it continues to penetrate global markets. With the ongoing Belt and Road Initiative, Hebe Furniture aims to use Indonesia as a base to expand into ASEAN markets. This will set a new standard for Chinese furniture companies entering foreign markets and help push Chinese manufacturing towards higher levels of the global value chain.